Today we are going to learn how to grow YouTube Channel and how to make money from your YouTube channel because as it grows, it will demand more and more from you. Even to the point where it is your full-time job, your full-time income, you will then need to start hiring a team to join you in serving that audience.
These are some common revenue streams that YouTubers utilize and monetize their audience.
1. AdSense
You create the video, you upload it to YouTube and you enable monetization, which means you are giving YouTube permission to run ads and display them around your YouTube video. You get a percentage of the revenue, if someone engages an ad in some way that came from the advertiser who paid for that engagement. YouTube takes a cut as well.
If you are using copyrighted music or anything like that, there are multiple ways it can be split. But that is one way of making money. Unfortunately, when most creators think about monetizing their audience, they stop right there.
And the problem with that is, you don’t control ad revenue on your channel. You can get a copyright strike, you can get a community guidelines strike, and you can get monetization disabled on a really popular video or on your channel as a whole. And you wouldn’t have any control over this.
2. Product sales
You need to know who your channel is targeting, and what audience you are trying to gather around your content. You need to know also what value you are trying to provide to that audience. Then you create a product that takes what your channel is doing but takes it to the next level.
2. Brand deals/ sponsorship
This is when a sponsor or a brand comes to you and says we would love to pay you, to talk about our product or our service or whatever in, one of your videos. Recommend it, tell people what you love about it, and help them gain exposure and awareness.
They want some of the credibility that you have with your audience to transfer to them and to their brand. So there are a lot of things people are paying for, that brands are paying for, when they come to you doing a sponsored brand deal.
3. Affiliates
You might not be sponsored by the brand, but you can sign up for an affiliate agreement with them, where you can earn a small commission from them for every sale that you generate. So you don’t have to have an official arrangement with the brand but you can still do that, talk about the products and services that you would otherwise want to talk about anyway.
Then just send your audience to click the link in the description to learn more about it. It sends a tracking link to the website and then if you do lead to a sale, then they will pay you. Just make sure if you are going to do a brand deal or affiliates in your videos, you are giving full disclosure about your relationship with the advertiser of the sponsor in the video and in the description.
4. Live events
Usually, these are for the creators who have a pretty sizable audience and they are going to set up a show in a certain town, promote it, and get all these people to come, hang out with them, meet them, have ticket sales, and so that is becoming more and more of a thing.
Why do 99% of YouTubers fail on YouTube?
Some people may get demotivated due to this but I want to tell you that today, there are 50 million YouTube channels on YouTube, out of which only, 6% are monetized. 3 million YouTube channels are monetized on YouTube. Like they are earning revenue through YouTube. Out of 100, 6 YouTube channels are monetized.
It’s not necessary for everybody to be successful on YouTube. There are so many reasons behind it. There is no single reason why anybody is being unsuccessful on YouTube. If anybody is leaving YouTube, there is not a single reason. There are multiple reasons behind it.
How to Grow YouTube Channel? 6 Steps To Take.
1. Inconsistency
A lot of people are not consistent on YouTube. They don’t upload regular videos. By regular, doesn’t mean you have to upload videos every day. It means that the schedule you have made on your channel is that you will upload 1 video every week, 2 videos every month or 1 video a day, stay consistent on that schedule, and upload videos on your channel according to that schedule. If you upload more videos, you will get more benefits. Be consistent follow the pattern you have chosen and upload as many quality videos as possible.
2. Lack of practice
Practice is very important for a YouTuber. A YouTuber’s work is not only to upload videos. They have a lot of work. Their work is to research content, analyze competitors and market trends, do keyword research, design thumbnails, and edit videos. There is so much work. There are multiple things and it is important to bring perfection in multiple things.
You need to improve gradually. Improvement comes through practice. You can improve by practicing the same thing again and again. You don’t need to be perfect at just one thing, you have to learn different things and improve yourself at everything.
3. Unrealistic expectations
A lot of people expect a lot from YouTube. Do not expect too much after seeing creators who have grown rapidly. Everybody’s journey is different. Everybody’s way of doing things is different. Every person is different.
Don’t set unrealistic expectations. If your expectations aren’t met, you will get demotivated. Even if you are doing good, you will get demotivated. So do not expect too much after seeing big creators. Everybody’s journey is different.
4. Lack of promotion
A lot of people don’t even know what’s promotion and how it is done. Promote your video. You don’t need to promote your video by spending money. That’s also an option but you can also promote without money. Videos can also be promoted organically. Every brand and influencer needs promotion.
And those who have that understanding can grow their channel so much. So promotion is very important. It’s not necessary for everyone to do promotions with money. Promotion can also be done without money. There are different platforms. You can do it on Instagram, quora, and forums. You can promote your video on different platforms. It totally depends upon you.
5. Failure to leverage tools
There are so many tools available that will make our work easier. It’s the era of AI. Chat GPT can help you a lot in script writing. Chat GPT can help you a lot in planning the thumbnail. Apart from GPT, there are so many tools.
The YouTube analytics tools also help us a lot. In the video for video editing and basic tools. Canva is here for thumbnail designing. You understand the tools. There is a midjourney in AI. These tools help us a lot to make things easier.
They save us time, effort, and brain so that we can use that time for something else and do more things in less time. So definitely start using tools. The right tools will help you a lot. They will make your work easier and make you grow faster.
6. Giving up too soon
Some people say that they don’t deserve YouTube and they don’t want to do it or no results come from YouTube and money can’t be made through YouTube. These are their reasons. To be successful on YouTube it takes time, effort, hard work, and smart work.
A lot of people can grow in a month or a year and a lot of people even take 5 years. When you think that your content is perfect, don’t decide it yourself, ask others what your content lacks, and when they say it’s perfect, then keep uploading videos. Upload 10, 20, or 100 videos and then why will you not grow? You will surely grow. Forget the good things, point out the mistakes as you need to correct the mistakes.
Conclusion
The things we have learned are that if you are a YouTuber you need the most important thing is patience. Do everything with patience and do not give up too soon, then you will achieve what you want.
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